Wednesday, May 6, 2009

Huffington counsels old media: Monetize links, don't try to sell exclusive content

Arianna Huffington, goddess of the Huffington Post, has called for "a distinction between saving journalism and saving newspapers."
Today we live in the linked economy, not a walled-off content economy. The challenge is to find different ways to monetize links among media through advertising or micropayment or whatever, not subscription for exclusive content. In this environment, good journalism will survive, and even flourish, though most newspapers--except for a handful of the very best papers and magazines in every national market -- probably will not. There will be more bottom up, citizen journalism, which is great.
For more check out this interview in the German weekly Die Welt.

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Also see: Huffington Post's checklist of "citizen journalism publishing standards"
Newspaper layoffs zoom
Could Kindle 2 save the newspapers?
And: The one business Warren Buffett will not buy "at any price"
And: Fox launches a conservative counter to HuffPo
Finally: Walter Isaacson advises media to stop giving away content via Web

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