What is it that subscribers to The New York Times really pay for each day? The paper without the news on it is worthless. At the same time, consumers refuse to pay for news served up on the Internet. So right now as a consumer product, news without paper is also worthless. People only seem to be willing to pay for two worthless commodities when they are combined into one. In the case of The New York Times they pay $10 a week, $500 a year. Strange isn’t it.
In the past, you could argue that people also wanted the ads, but you won’t be able to make that argument much longer. Ads and news are decoupling. News and paper are decoupling. You will still have ads, news and paper, just not together any more.
No one wants empty paper, so you can push that aside. So we are left with ads and news. There will be plenty of places to get your ads. So no worry there. Now we have that orphan news.
Without proper nurturing that little orphan will wilt away. Who will adopt it? Who will nurture it? Who will help it stand on its own?
Tuesday, December 9, 2008
"Who will adopt the orphan news?"
Leonard Witt at PJNet.com: