Monday, March 23, 2009

"Give an annual tax credit for the first $200 we spend on daily newspapers"

John Nichols and Robert W. McChesney, the critical scholar-activists, believe "it is not just newspapers that are in crisis; it is the institution of journalism itself."
By any measure, journalism is missing from most commercial radio. TV news operations have become celebrity- and weather-obsessed "profit centers" rather than the journalistic icons of the Murrow and Cronkite eras. Cable channels "fill the gap" with numberless pundits and "business reporters," who got everything about the last decade wrong but now complain that the government doesn't know how to set things right. Cable news is defensible only because of the occasional newspaper reporter moonlighting as a talking head. But what happens when the last reporter stops collecting a newspaper paycheck and goes into PR or lobbying? She'll leave cable an empty vessel and take the public's right to know anything more than a rhetorical flourish with her.
So what to do?
What to do about newspapers? Let's give all Americans an annual tax credit for the first $200 they spend on daily newspapers. The newspapers would have to publish at least five times per week and maintain a substantial "news hole," say at least twenty-four broad pages each day, with less than 50 percent advertising. In effect, this means the government will pay for every citizen who so desires to get a free daily newspaper subscription, but the taxpayer gets to pick the newspaper--this is an indirect subsidy, because the government does not control who gets the money. This will buy time for our old media newsrooms--and for us citizens--to develop a plan to establish journalism in the digital era. We could see this evolving into a system to provide tax credits for online subscriptions as well.

Nichols and McChesney at their provocative best in the latest Nation.

Also see: "Most two-newspaper towns will likely disappear"
And: Should the newspaper industry get a bailout?
And: Can a "benevolent whirl" from government save newspapers?

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